Vicki Trees serves as Vice President of Market Development for Landis+Gyr Americas. In this role, she is responsible for bringing industry and customer perspectives into Landis+Gyr strategies and raising Landis+Gyr's visibility with industry influencers. She leads a team of sales executives and works directly with utilities, trade associations, analysts, consultants, and policymakers to better understand the needs of the market and identify ways to best meet these needs. She is an advocate for the advancement of smart utilities and cities, the digitalization and smartening of the grid, and the empowerment of the energy consumer, and is continually seeking ways to help the world manage resources better.