Michael J. Keating is a founder and president of Vertical, Incorporated, a full-service marketing communications agency. Since 2002, Vertical, Incorporated has provided market intelligence, strategic communications, visual communications and sales support to Fortune 500 companies and others. Keating is responsible for Vertical's business development, account management and business operations. He has served on volunteer boards of directors for various nonprofit organizations and is serving his third year on the DISTRIBUTECH International Advisory Committee.