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Chris Morecroft

Chris Morecroft

Director of Sales Innovation , E Source

Christopher Morecroft is Director of Sales Innovation for E Source’s Grid Solutions team, where he works with utilities to apply analytics and AI to operational and planning challenges including storm response, vegetation management, reliability, and transmission planning. He brings more than 15 years of experience with a major southeastern utility, combining an engineering and utility operations background with a focus on translating complex data and models into practical, decision-ready insights. He holds an engineering degree from Duke University and an MBA from the University of Florida and is based in St. Petersburg, Florida.

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