2026 Event Schedule

Utilities face growing pressure to accelerate electrification with precision. This session introduces a streamlined framework—Identify, Analyze, Target, Recruit, Coach, Measure—showing how EV intelligence can launch a scalable, whole-home strategy. Hear from OGE, TRC, and Bidgely  on how appliance-level analytics reveal EV charging behavior, segment high-opportunity customers, and drive measurable managed-charging engagement. The same engine then extends to water heaters, HVAC, gas-to-electric conversions, shiftable loads, and DERs, exposing inefficient appliances, electrification-ready homes, and new program potential.

Attendees will see why segmentation and targeting are now essential to scaling load growth. The panel will show how personalized coaching, tailored education, and accurate impact measurement enhance customer experience—and how this unified framework turns EV insights into a comprehensive strategy for electrifying the entire home.

Session Sponsored by Bidgely