San Diego Convention Center

2025 Technical Conference Sessions

Texas Spotlight: Tackling Texas’s electricity crunch with smart data and demand-side innovations

25 Mar 2025
C147/ 154
Policy and Regulation , DER , Grid Edge

This panel brings together a group of demand-side experts and Texas market practitioners who have used, operated or analyzed every imaginable demand-side technology, or have interviewed the leaders behind those solutions. They know how to find gigawatts of demand-side peak reduction in Texas and have the data to back it up. They speak fluent heat pumps, VPPs, DG, EVs, meter data, and load management solutions - and they know PUCT and Texas electricity markets. Texas is setting the pace for radical demand growth in the country and the lessons learned from this panel are applicable everywhere in the country.

The panelists are:

  • Doug Lewin (moderator): author of the Texas Energy and Power Newsletter and host of the Texas Power Podcast with Renewable Energy World
  • Michael Lee: Octopus Energy US CEO with deep expertise in demand side management and the competitive Texas energy markets
  • Jarrod Maddox: Director of Product Development for Retail Energy Transition (DG, EVs, Batteries, Virtual Power Plants) at Vistra Corp
  • Kevin Demaster: LG’s utility electrification expert with extensive nationwide utility program experience who is a frequent contributor to Texas peak reduction efforts.
  • Pasi Miettinen: Sagewell, Inc. CEO, AI-enabled AMI analytics expert, and member of the Texas PUCT Heat Pump Working Group
Panel Moderator
Doug Lewin
Doug Lewin, Founder - Stoic Energy Consulting
Speakers
Michael Lee
Michael Lee, Former US CEO - Octopus Energy US
Kevin DeMaster
Kevin DeMaster, Senior Business Development Manager Utilities - LG Electronics USA
Pasi Miettinen
Pasi Miettinen, CEO - Sagewell, Inc.
Bryan Stewart
Bryan Stewart - TXU