Southern Company is revolutionizing customer engagement by leveraging generative AI and machine learning through an innovative customer lakehouse to develop a comprehensive 360-degree view of customers.

This session is your gateway to understanding how Southern Company successfully consolidated a vast portion of its customer data into a single lakehouse platform. We will unveil the strategies, struggles, and success stories that highlight why this ambitious solution brings great value to our business. 

Key Takeaways:

• Real-world examples within the customer domain of how generative AI is leveraged at Southern Company
• Insightful strategies for integrating machine learning with proprietary customer data
• Discover the principles Southern Company has established for securing and managing sensitive customer data